The event titled «Marketing in the Era of Transformation» took place at the Odesa National Economic University, gathering over a hundred participants in a LIVE + ONLINE format.
Practitioners shared real case studies on brand creation, city marketing development, and new communication approaches amid global transformations.
Among the speakers were Ivan Liptyuga, Director of the Department of International Cooperation, Culture, and Marketing of the Odesa City Council, and Irina Tishchenko, Head of the Marketing Department, who provided insights on integrating international communication into the city’s marketing strategy.
The document «Cultural Development Strategy of Odesa 2025-2035» outlines the future of Odesa as an open, innovative, and culturally rich city.
The webpage features key materials that unveil Odesa's cultural and communication potential:
- Cultural needs of Odesa residents and their perception of the Odesa myth;
- Historical and cultural myth of Odesa;
- Places of sorrow in Odesa;
- Catalog of Kuyalnik crosses;
- Project «Fragile Collection»;
- Guide to creating attractive Odesa signage;
- Handbook on preserving cultural heritage;
- Educational course «About the City»
- Online course on the “Understandable” platform;
- Visual symbols of Odesa.
These materials create a comprehensive understanding of Odesa's cultural brand — its values, mythology, and visual codes. They serve as a foundation for developing urban marketing, communication, and tourism positioning, helping to establish a common language for the city in its interactions with residents, businesses, and international partners.
