Starting August 13, 2025, YouTube will launch an advanced AI model that will automatically identify user accounts belonging to those under 18. The account's age and user activity will be taken into account, leading to appropriate restrictions for minors.
These restrictions will include blocking age-restricted videos, displaying only non-personalized ads, reminders to take breaks, and limiting repeated recommendations on sensitive topics, such as body image. Additionally, minors will automatically receive privacy reminders when commenting or uploading videos.
YouTube will notify users if they are classified as teenagers. In case of an error, users will be able to verify their age using documents, selfies, or bank cards.
This initiative is part of a broader Google campaign aimed at enhancing child protection online. Similar measures have already been implemented in the UK and are being considered in certain US states and the EU.
YouTube warns that some creators may earn less, as recommendations will not be targeted at child accounts. Initially, the new system will be tested on a small group of users in the US, before being rolled out to other countries.
