LinkedIn CEO Ryan Roslansky informed Bloomberg that the interest in using AI for post creation and editing on the platform has turned out to be significantly lower than anticipated. According to him, users are concerned about appearing unnatural or being caught using generative tools.
"This isn’t TikTok — it’s about your professional reputation. If you get "caught" on LinkedIn, it can impact your career opportunities," — explained Roslansky.
At the same time, the demand for AI-related skills is increasing: over the past year, the number of job postings requiring AI proficiency has surged sixfold, while users have been adding such skills to their profiles twenty times more often. Roslansky believes that amid these changes, human skills — the ability to communicate, collaborate, and adapt quickly — will be key to success.
LinkedIn is also actively integrating AI into its products: the new job search tool allows users to enter queries in natural language instead of keywords. Recruitment services have also gained support from AI agents, although, according to the CEO, convincing candidates to attend interviews is still better done by a human.
Roslansky has led LinkedIn since 2020 while overseeing some Microsoft products. He admits that before sending emails to Microsoft CEO Satya Nadella, he always hits the Copilot button to “sound smart, like Satya”.
However, last year, Originality AI shared findings from a study revealing that over 54% of long English-language posts on LinkedIn show signs of AI generation. This suggests that LinkedIn users may not trust the company’s own tools.
